Teams often split planning and execution across two tools: one for work items and boards, another for plans, specs, and decisions. That split duplicates context, weakens links between docs and work, and adds admin when several projects run at once.
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Sales and support teams take customer chats on WhatsApp and Instagram, then lose threads across personal phones, shared logins, and disconnected inboxes. Assignment and a shared history are hard without a dedicated workspace.
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Chamas, SACCOs, and investment groups often track contributions and payouts in shared spreadsheets. Members chase the treasurer for balances, statements arrive late, and loans or investments sit outside the same record.
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